SOft landings to inspire
decisive actions
Optimising conversion at the home of sports betting
Role: Studio Manager & Creative Lead
In-house agency - William Hill
The Challenge: A wide-reaching brief to overhaul William Hill’s high-traffic landing page suite. With creative freedom, our studio transformed transactional entry points into high-performance brand experiences.
Strategy, Craft, Testing — Results
The studio-led solution:
Directed Motion: Sports
photography meticulously
cropped so the ‘line of action’
leads the eye directly to the CTA.
The Kinetic Eye
World-Building: Original sub-
brand identities and animated
assets with a relentless focus
on composition.
Showpiece Gaming
7-Breakpoint Design: Precision-engineered layouts and HTML5 animations—all multi-variant
tested and QA’d.
Technical Rigour
Our studio-led strategy for the Cheltenham Festival drove a significant spike in conversion, anchored by a 17% uplift in FDs.
+17%
First Deposits (FDs)
The Results:
Beyond the flagship win, we saw a measurable, across-the-board increase in interaction, dwell times
and CTA click-through rates.