The Lionesses:
Social-First Brand Engagement
The Challenge: How do you maximise a high-value FA Partnership filming slot with three of England’s most iconic athletes in a limited timeframe?
The Strategic Solve: Move away from "corporate" sports marketing. Script through a social-first lens and use trending formats to let the players’ personalities and team dynamics lead the narrative. The result was brand content that felt like "content," not an ad.
1.1M+ Views | 7.5k+ Likes | 33 CoMMENTS
Leaning into the “Emoji QUIZ” trend
Project: The Lionesses x E.ON Next
Role: Copy Lead & On-site Shoot Director
The Mission: 45 minutes. 3 Lionesses. 1 Brand. Zero "Corporate" vibes
The Script: We took the emoji quiz trend and tailored it to the campaign narrative (saving energy) and the players’ natural dressing-room banter. By focusing on relatability over brand-speak, we hit a sweet spot that felt native to the platform.
Project: The Lionesses x E.ON Next
Role: Copy Lead & On-site Shoot Director
The Mission: 45 minutes. 3 Lionesses. 1 Brand.
Zero time to waste!
The Script: With only 45 minutes on the clock,
the goal was high-velocity chemistry. We scripted these "stings" to elicit the players’ genuine reactions, ensuring the brand was part of the conversation,
not an interruption.
Leaning into the “Ranking game” trend
172K+ Views | 2.4k+ Likes | 3 CoMMENTS
