Reframing and reLAUNCHING
aN INvestment consultancy
Role: Copy lead | Agency: Front3
Building a convincing brand is about distilling the essence of what makes it unique.
In this case, the power of humanity and femininity to elevate the transactional, in an industry dominated by men doing business the old way.
The future of high finance is far more nurturing, personal and progressive. After several brand workshops with the client, we embarked upon rebranding an established US consultancy (Salman Solutions).
This work included altering the brand name to better fit the core ethos of the business, i.e, human connection and collaboration.
Best represented by the addition of the ampersand, which works as part of the logo/watermark. See below for selected slides from a full 58-page set of
brand guidelines.
